Bank Iowa Wins Four Social Media Awards Including Overall Social Media Presence

August 1, 2021 | Bank Iowa

null

 

 

Bank Iowa Wins Four Social Media Awards Including Overall Social Media Presence

 

Engaging campaigns earn four trophies in the 2021 Des Moines Social Media Club’s Hashie Awards

 

Bank Iowa is celebrating four social media marketing awards received from the Des Moines Social Media Club. Among the HASHIE Award honors, Bank Iowa was presented with the Best Overall Social Media Presence Award.

 

Bank Iowa’s awards also included two Gold Hashtags for Best Social Media Contest and Social Media Campaign of the Year. The bank also received a Silver Hashtag for Facebook: Best Nonprofit.

 

“Our marketing team has made it their mission to serve our clients, community and culture in unique and engaging ways through our social media channels,” said Josh Fleming, vice president of marketing for Bank Iowa. “This recognition is a clear indication that their efforts reflects Bank Iowa’s purpose, vision and values.  

 

The Best Overall Social Media Presence Gold Hashtag was awarded to Bank Iowa for the dedication of setting and completing high-initiative goals across all social media platforms. Over a three-year span, Bank Iowa set an overall objective to achieve a total of three million impressions and gain 8,000 new social followers (one million and 2,600 new followers per year). The overall goal was achieved with off-the-chart records: 5.2 million impressions, 13.4k in new followers and 180K in overall engagement.  

 

Bank Iowa’s second annual Easter egg hunt received a Gold Hashtag for Best Social Media Contest and Social Media Campaign of the Year. When community Easter egg hunts across Bank Iowa’s footprint were canceled due to the COVID-19 pandemic, Bank Iowa created a five-day online Easter egg hunt. The hunt was hosted on the bank’s website with hints about the egg’s location released each day on social media. Those that found the egg could enter a contest to win a floral arrangement from a local flower shop. The campaign resulted in 30% increased web traffic, generated $12,000 in equivalent ad value and increased likes on Facebook by 479%. Bank Iowa’s Social Media Contest submission also achieved a perfect score, the only submission to receive this accolade in 2021. 

 

A Silver Hashtag was given to Bank Iowa’s campaign, Can Do Cancer in the Facebook: Best Nonprofit category. In 2020, the bank changed their iconic blue logo to pink for Breast Cancer Awareness month in October to benefit local non-profit, Can Do Cancer. The bank saw a 6 percent increase in social followers that month and reached 21,520 people.

 

Overall results from this year’s HASHIE Awards can be found here.

 

About Bank Iowa 

 

With more than $1.7 billion in assets, Bank Iowa ranks as one of the leading independent ag banks and the second-largest family owned bank in the state. Farmers, families and businesses access Bank Iowa’s products and services through 26 locations in 23 communities, as well as online and on mobile devices. To learn more, visit bankiowa.bank. Member FDIC.